Marketing Made Meaningful

For brands that want to be remembered, not just seen.

20+
Years Experience
10
Years Leadership
5
Industries
Schedule a Conversation

Trusted By

MIT
Maastricht University
ULI
PLP
Square
CMI
Auris
Fonetti
NRAC
Hines
British Volt

About

Professional leadership

I work with Business Owners, Managing Directors, and executive teams responsible for progress, performance, and long-term value. Where they are expected to stand out, stay relevant, and articulate a clear direction to their customers, teams, investors, and partners.

My role is to bring perspective and structure. I support leaders by cutting through noise, align decision-making, and define a narrative that drives competitive positioning and strong differentiation. One that guides choices, to focus teams, and creates confidence internally and externally.

With over 20 years' experience working across multiple industries, I bring clarity from the outside combined with commercial judgement. Acting as a trusted advisor and sounding board, offer a unique perspective that challenges, as well as reassures.

Client Testimonials

"Ketna brought a strategic and proactive approach to strengthen Square's presence. She quickly identified what was needed, implemented a clear plan, and delivered measurable results that far exceeded industry benchmarks."

Square

"Ketna's expertise has been invaluable! Her tailored solutions, combined with a deep understanding of the market, have improved our operations and overall performance. We've seen measurable results across various areas, and their guidance has positioned us for success in an increasingly competitive industry."

Urban Land Institute

"Ketna was such a pleasure to work with. Her insights and recommendations were invaluable in helping improve the project I was working on. Ketna showed remarkable patience and was very generous with her precious time."

Chartered Management Institute

Masterclasses & Workshops

Live, applied thinking sessions designed to bring clarity and structure to leadership challenges.

Group Masterclasses

Group Masterclasses

Live, applied thinking sessions focused on leadership clarity, narrative development, and competitive positioning. Open to professionals seeking structured frameworks for decision-making.

  • Leadership narrative in competitive markets
  • Building frameworks for consistent decision-making
  • Strategic clarity and differentiation
Discuss Your Needs
Private Workshops

Private Workshops

Tailored sessions for executive teams addressing specific challenges around narrative, positioning, and strategic direction. Designed to align leadership and create confidence.

  • Executive alignment on narrative
  • Competitive positioning workshops
  • Decision-making frameworks for teams
Discuss Your Needs

Insights

The Leaky Bucket Problem: Why Targets Feel Hard to Reach
InsightsFebruary 13, 2026

The Leaky Bucket Problem: Why Targets Feel Hard to Reach

A practical look at the “leaky bucket” problem when reaching targets, explaining how over‑focusing on acquisition while neglecting retention quietly erodes loyalty, weakens profitability and what to examine in the post‑purchase experience.

Read Article
Why Community Matters Now
InsightsFebruary 8, 2026

Why Community Matters Now

Community is often treated as a marketing tactic or a social media exercise. In this piece, I explore why community is, in fact, a long-term growth investment rooted in human behaviour, trust, and how people really make decisions. From biology to budgets, this article reframes how organisations should think about community today.

Read Article
Know Your Customer So Well It Sells Itself
InsightsFebruary 8, 2026

Know Your Customer So Well It Sells Itself

Marketing isn’t just about campaigns and quick wins; its real job is to create fit between customers and what you offer. Drucker’s line about knowing the customer so well the product “fits and sells itself” is closer to achievable today, but only if we use data and AI to deepen understanding rather than simply make more noise.

Read Article
Read More Articles

Mentorship for Marketing Leaders in Complex, Competitive Environments

Marketing leadership can be isolating. The pressure to stand out, to articulate value, and to make decisions with confidence in competitive environments requires a trusted advisor who understands both the strategic and operational realities you face.

Professional mentorship

Clarity in Strength and Identity

Helping leaders recognise their unique strengths, clarify their identity, and lead with confidence and intention in complex environments.

Reframing Marketing Impact

Helping leaders see new possibilities. Steering with a sharper focus and renewed impact.

Accountability and Trusted Challenge

A peer-level partnership that provides both support and constructive challenge. Honest feedback from an experienced advisor.

This is a peer-level partnership focused on helping you find your unique skills, identify your distinctive perspective, and develop the confidence to lead with clarity.

Explore Mentorship

Speaking

Keynote speaking and leadership presentations focused on helping organisations navigate competitive markets with clarity, purpose, and strategic confidence.

Topics include:

  • How to stand out in competitive markets
  • Humanise not automate your marketing
  • Building a framework for consistency
  • Leadership narrative in the age of AI
Book a Speaker
Speaking engagement

Let's Start a Conversation

Whether you're seeking clarity on strategic direction, looking for a trusted advisor, or exploring how to strengthen your leadership narrative, I'm here to help.

Schedule a Conversation