Marketing Made Meaningful
For brands that want to be remembered, not just seen.
Trusted By
About
I work with Business Owners, Managing Directors, and executive teams responsible for progress, performance, and long-term value. Where they are expected to stand out, stay relevant, and articulate a clear direction to their customers, teams, investors, and partners.
My role is to bring perspective and structure. I support leaders by cutting through noise, align decision-making, and define a narrative that drives competitive positioning and strong differentiation. One that guides choices, to focus teams, and creates confidence internally and externally.
With over 20 years' experience working across multiple industries, I bring clarity from the outside combined with commercial judgement. Acting as a trusted advisor and sounding board, I offer a unique perspective that challenges, as well as solutions.
Client Testimonials
“Ketna brought a strategic and proactive approach to strengthen Square's presence. She quickly identified what was needed, implemented a clear plan, and delivered measurable results that far exceeded industry benchmarks.”
“Ketna's expertise has been invaluable! Her tailored solutions, combined with a deep understanding of the market, have improved our operations and overall performance. We've seen measurable results across various areas, and their guidance has positioned us for success in an increasingly competitive industry.”
“Ketna was such a pleasure to work with. Her insights and recommendations were invaluable in helping improve the project I was working on. Ketna showed remarkable patience and was very generous with her precious time.”
Masterclasses & Workshops
Live, applied thinking sessions designed to bring clarity and structure to leadership challenges.
Insights
Mentorship for Leaders and Businesses To Shape Impact
Leadership can be isolating. The pressure to stand out, articulate value and make confident decisions in complex, competitive environments is constant. My mentorship is designed to support both individuals and businesses. For individuals, that means carving out your path from personal brand and positioning to practical decisions about career moves and new ideas. For businesses, that means find a way that suits your style to show up and grow during different stages. In practice, I act as a trusted advisor to marketing professionals and business leaders, someone who understands the strategic and operational realities you face, and who can help you (and your organisation) clarify positioning, sharpen your market narrative and build the trust signals that create genuine impact and growth.
Clarity in Strength and Identity
Helping leaders recognise their unique strengths, clarify their identity, and lead with confidence and intention in complex environments.
Reframing Marketing Impact
Helping leaders see new possibilities. Steering with a sharper focus and renewed impact.
Accountability and Trusted Challenge
A peer-level partnership that provides both support and constructive challenge. Honest feedback from an experienced advisor.
This is a peer-level partnership focused on helping you find your unique skills, identify your distinctive perspective, and develop the confidence to lead with clarity.
Explore MentorshipSpeaking
Keynote speaking and leadership presentations focused on helping organisations navigate competitive markets with clarity, purpose, and strategic confidence.
Topics include:
- •How to stand out in competitive markets
- •Humanise not automate your marketing
- •Building a framework for consistency
- •Leadership narrative in the age of AI
Let's Start a Conversation
Whether you're seeking clarity on strategic direction, looking for a trusted advisor, or exploring how to strengthen your leadership narrative, I'm here to help.
Schedule a Conversation